Pix•T

Pix•T is a digital platform allowing photo-reporters to get a better remuneration from their work. It's brought by several world-renowned photo-reporters agency together with news agencies. We developped a custom logo mark, evoking both a camera and the digital code protecting the photographers work. The T, used by itself, refers a keyhole. The identity uses a very restricted palette of black, white, grey and yellow to convey the seriousness and sharpness of the brand. The titling font, Grifito, brings an editorial, almost magazine vibe to the identity while the geometry of Phantom Sans brings back memories of the golden age of the use of Futura in advertising but with a contemporary twist.