Frow

Frow is a streaming app and an online community dedicated to live music performance. They came to us asking for a refreshing, distinctive and pop identity. We started with a rounded lettering for their logo, bringing a soul to the core of their identity. The identity is then built upon blob shapes inherited from the lettering, refering lava lamps and being accompanied by acid colors and ATF Alternate Gothic and NaN Holo as corporate typefaces.